How to Boost Donations Using Workplace Giving Data
August 31, 2024 | 3 min read
As Giving Season approaches, fundraisers must consider how effectively their donation tracking systems record giving data. Accurate tracking is particularly important for capturing workplace giving information, which is an essential fundraising strategy. When nonprofits have effective data management systems and can efficiently track incoming donations, they can maximize donations and work efficiently toward their mission.
Workplace giving programs can include employee donations, corporate matching gifts, and direct corporate grants, which can add up to a significant sum! Nonprofits with robust data-collection strategies are better positioned to secure corporate partnerships to help increase donations and positively impact their community.
When evaluating their data collection, fundraisers should ask themselves:
- Can my current system flag donors who work for companies with matching gift programs?
- Can I easily associate donations from workplace giving programs with the corresponding donor and company?
If your answer is yes, you’re ahead of the curve. If not, now is the time to assess and modify your system to ensure you can track this valuable information.
The next step is ensuring staff members understand the importance of capturing this data. Workplace giving programs and matching gifts are more than just additional funds—they’re an opportunity to cultivate relationships with donors while building corporate partnerships. If your team recognizes the value of this data, they’ll be more invested in identifying and recording it, even during busy periods.
Once your team understands why workplace giving data is crucial, ensure they know where to find it. Donation information related to workplace giving often appears on the letter attached to a check or on the workplace giving platform if your organization receives funds via ACH. It’s crucial that at least one fundraising staff member is registered and active on these platforms to leverage the available resources. Often the administrator is in accounting or accounts payable and focuses on recording donations, not analyzing them. For example, when receiving funds through The Blackbaud Giving Fund, nonprofits can verify their registration on NPOconnect. Simply search for your organization’s EIN or name in the search box. If your nonprofit is not registered, it’s easy to get started.
Finally, once your staff knows how to identify this information, ensure they know how to record it in your system. Accurate data entry now will help fundraisers leverage this information throughout 2025 and beyond. If your team needs a refresher on internal best practices, consider organizing a training session this fall before the busyness of Giving Season starts.
By capturing workplace giving data in the fall and refining practices, nonprofits will be ready to reach their fundraising goals for Giving Season and beyond. Ready to maximize your Giving Season potential? Sign up for NPOconnect so you can start tracking workplace donations.
For more information about NPOconnect or to sign up, visit https://nonprofit.yourcause.com/login/create-account.
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