What Is Workplace Giving and Why It’s Important For Nonprofits

In 2023, donations from over 27 million Americans using workplace giving programs totaled over $5 billion. Workplace giving facilitates a steady stream of donations and strengthens relationships between employees, employers, and the causes they support. As nonprofits work to continually expand their donor base and work toward their mission, it’s important to understand the potential of workplace giving and how to leverage it to your nonprofit’s advantage. 

Let’s delve into how this powerful strategy can offer long-term support for your nonprofit.

What is Workplace Giving?

Workplace giving takes many forms, including payroll deductions, credit card donations, volunteering, and more. Often, these avenues have a corporate match program where the employer matches the employee’s monetary or volunteer contribution up to a certain percentage or dollar amount. 

One of the most impactful methods of workplace giving is payroll deductions which allow employees to contribute a portion of their paycheck to the nonprofit of their choice. This option simplifies the donation process for the donor and offers nonprofits a regular source of funding. These contributions often include a corporate match, which can double the employee’s original donation amount.

By offering simple donation methods, workplace giving enables additional support from generous donors to help make progress toward achieving your mission. This ongoing and consistent support from workplace giving programs can have a positive impact on the community your nonprofit serves.

Workplace giving initiatives can extend beyond monetary donations to include volunteer opportunities, which help foster a more robust giving culture. This multifaceted approach benefits nonprofits with increased funding and support and encourages employees to give to causes that are important to them and to support the company’s Corporate Social Responsibility (CSR) goals. 

Signing up for workplace giving platforms, like NPOconnect, will help support your fundraising efforts and ensure that your nonprofit is viewable to the millions of potential donors actively searching for causes to support.

The Importance of Workplace Giving for Nonprofits

Engaging with workplace giving programs is a fundraising strategy that can establish a consistent and reliable source of donations. The automatic contributions from an employee’s paycheck ensure a predictable flow of donations and enable nonprofits to know when funds will be available, so they can drive their mission forward and make a positive impact on their cause. Corporate giving campaigns also help raise awareness for specific causes and promote employee giving. 

Being associated with workplace giving programs can also serve as a powerful endorsement of your nonprofit’s credibility. This type of corporate support can be instrumental in attracting additional funding. Engaging in corporate partnerships and workplace giving is not just a funding strategy; it’s a powerful tool for nonprofits to reinforce their presence in the community, expand their influence, and make a tangible difference to achieve their mission.

How to Expand Your Donor Base Through Workplace Giving

Creating a diverse and robust donor base can be difficult. Workplace giving is a great way to connect with and inspire young donors. By integrating into companies’ giving programs, nonprofits can connect with individuals with diverse interests. Nonprofits can also introduce their cause to potential supporters who may be more inclined to become regular donors through regular, automatic paycheck contributions. 

Workplace giving can transform passive observers into active participants in a nonprofit’s mission. Making donating effortless and routine, these programs effectively lower the threshold for engagement and invite more donors to join your movement. Each payroll donation accumulates into a significant yearly contribution, which helps ensure you can continue to work toward your mission. Through workplace giving, nonprofits can expand their donor base and plant seeds for long-term relationships with individuals just beginning their philanthropic journey.

Showcasing Your Mission Through Workplace Giving Platforms

Workplace-giving platforms, like NPOconnect, offer nonprofits the opportunity to showcase their mission and celebrate their successes on a searchable platform. Over 27 million Americans have access to a workplace giving platform, making it a fundraising strategy you should not overlook. By creating a profile, you can portray the depth and breadth of your nonprofit’s impact and share engaging stories, impactful updates, and heartwarming outcomes that resonate with potential supporters. Through this enhanced visibility, nonprofits can amplify their fundraising capabilities while cultivating a genuine sense of connection and community.

Workplace giving is not just a fundraising avenue; it’s a catalyst for meaningful connection and sustained impact with engaged donors. Tapping into this resource can help enhance financial stability while fostering a sense of community and shared purpose with corporate partners and their employees. 


For more information about NPOconnect or to sign up, visit https://nonprofit.yourcause.com/login/create-account


Follow The Blackbaud Giving Fund on LinkedIn, Facebook, and Instagram for updates, tips, resources, and more.