A Step-By-Step Guide to Attract Donors on NPOconnect (With Examples)
January 10, 2025 | 4 min read
Imagine reaching 8 million potential donors on a single platform. NPOconnect is designed to help fundraisers maximize their fundraising potential, attract donors, and increase contributions from workplace giving programs. The free platform offers fundraisers tools and resources to use their time more efficiently. Here’s an inside look at how NPOconnect can help nonprofits maximize donations and some examples to help inspire a strong profile and appear in search results.
Here are 6 steps to create a profile that engages prospective donors:
1. Display Name: While you can’t change your nonprofit’s registered legal name, you can choose a display name your community recognizes if it’s different from the legal name. Using your recognizable and memorable display name will help potential supporters identify and connect with your mission.
2. Profile Picture: Including a professional logo adds credibility to your NPOconnect profile. It signals to potential donors that your organization is established and trustworthy. Many display names may be similar from one nonprofit to another, so including a logo is an easy way to help ensure potential donors support your organization instead of a nonprofit with a similar name.
3. Tags: Think of Tags as keywords to increase your visibility on NPOconnect. Donors can search for nonprofits based on their Tags, which can include location, focus area, mission, or even specific program names or initiatives. This flexible search function is designed so audiences can easily find you.
4. Stories and Photos: Real-life examples and visuals show potential donors the impact your nonprofit has on your community. NPOconnect profiles can feature up to three stories, which can be updated or replaced throughout the year, especially during key campaign moments or for important project updates. Consider updating these at least yearly to keep your profile current and compelling for new and existing donors. Make it stand out even more with an accompanying photo.
5. SDG Display: Donors can also search for nonprofits by their UN Sustainable Development Goals (SDGs). If your work aligns with one or more SDG, highlight this in your profile. NPOconnect displays SDGs prominently for people searching the platform, so including your SDGs will help your profile stand out.
6. Contact Information: Make it easy for donors or companies to reach you by ensuring your contact details, website, and phone number are up-to-date. This gives a professional edge to your profile, making it clear that your nonprofit is a reputable organization.
NPOconnect is a valuable resource for nonprofits because over 8 million potential donors have access to the platform. When fundraisers build out their NPOconnect profile to include relevant and interesting information, donors can find the organization and support the nonprofits that mean the most to them.
To become visible to 8 million potential donors, sign up for NPOconnect: https://nonprofit.yourcause.com/login/create-account.
Learn more about workplace giving, how to get donations faster, and other free resources on our blog.
Follow The Blackbaud Giving Fund on LinkedIn, Facebook, and Instagram for updates, news, and more.
