Fundraisers that treat corporate partnerships as relationships are better equipped to raise more, keep supporters longer, and build community backing that outlasts a single campaign.
One opportunity that fundraisers often overlook is sitting inside many companies’ employee benefits and social impact programs: workplace giving.
Creating corporate volunteer events often feels like more work than it’s worth, so how can you create volunteer opportunities that support your nonprofit’s mission while also attracting businesses and future donors?
To fully capture the funding available through workplace giving programs, your nonprofit needs clear owners who are responsible for determining how your organization wants to receive donations and ensuring your organization stays eligible, visible, and ready to receive donations.
These trends are shaping where and how donors choose to give and how fundraisers engage with their target audiences.
This leadership change reinforces the Fund’s core mission: to move generosity to nonprofits at the speed of need.
When volunteer programs align with both mission impact and corporate realities, they create long-term value for everyone involved.
Nonprofits whose content isn’t appearing in AI results are missing potential donors who are actively searching for credible, values-aligned nonprofits.
You might think workplace giving is an occasional task to check in on once or twice a year. But the reality is that nonprofits with Blackbaud Verified Network profiles can tap into a pool of over 8 million donors who have access to workplace-giving platforms. And the payoff is incredible!
Preparing for Giving Season must capitalize on people’s increased generosity while building relationships with current and potential donors to develop a culture of giving that encourages year-round support.
A strategic workplace giving program transforms transactional, seasonal donors into a dedicated community of year-round supporters and corporate partners.
Nonprofits with robust data-collection strategies are better positioned to secure corporate partnerships to help increase donations and positively impact their community.