A Strategic Guide To Integrating Blackbaud Verified Network Into Your Workflow

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December 8, 2025 | 8 min read By:

KEY TAKEAWAYS

  • Blackbaud Verified Network is a strategic asset for fundraising, connecting nonprofits with a pool of over 8 million workplace donors.
  • Embed Blackbaud Verified Network check-ins into a consistent weekly, monthly, and yearly workflow to build a steady stream of year-round support and reap the platform’s full potential.
  • Leverage the platform’s donor data and administrative efficiency features to build stronger corporate partnerships and align with your team’s fundraising strategy.

How often do you check your workplace giving platforms? You might think workplace giving is an occasional task to check in on once or twice a year. But the reality is that nonprofits with Blackbaud Verified Network profiles can tap into a pool of over 8 million donors who have access to workplace-giving platforms. And the payoff is incredible! In 2024 alone, almost half of the donations The Blackbaud Giving Fund disbursed to nonprofits through Blackbaud Verified Network came from company-matching programs. Registering and optimizing a free profile on Blackbaud Verified Network isn’t a nice-to-have, it’s a strategic asset that will support a well-rounded fundraising strategy.

Here’s a framework to use Blackbaud Verified Network weekly, monthly, and yearly, so it’s embedded in your workflow so you can reap all the benefits of the free donation platform.

 

Why Blackbaud Verified Network Matters for Your Fundraising Strategy

If your nonprofit treats Blackbaud Verified Network as self-running engine, you’re leaving money and relationships on the table. Instead, embed it into your weekly, monthly, and annual processes to leverage the platform to its full potential to increase funding and achieve your mission.

  • Visibility to workplace donors. When your nonprofit is searchable on Blackbaud Verified Network, 8 million employees who have access to the platform through their company’s CSR programs can now find your nonprofit and choose to donate to you.

  • Administrative efficiency. Blackbaud Verified Network offers features such as ACH for faster deposits and access to donor data dashboards, so your team spends less time on manual imports and more time on strategy.
  • Data and relationship-building opportunities. The platform provides insight into donor behavior (who’s giving, when, and which companies are matching) and opens the opportunity to initiate or grow corporate partnerships.
  • Recurring and year-round potential. Because workplace giving often runs year-round, fundraisers can build a steady stream of support now that will last long into next year.

  • Strong ROI. Investing time into Blackbaud Verified Network will free up time for the development staff to focus on donor cultivation and major gift asks through other fundraising strategies.

Case in point. The nonprofit, Note in the Pocket, tripled the number of corporate volunteer groups (from 56 to 172 between 2018 and 2024) and relied on workplace-giving relationships to expand giving and partnerships. 

Here’s how to use Blackbaud Verified Network weekly, monthly, and yearly to get the most out of the free platform.

 

Weekly: Build Habits, Stay on Top, and Capture Leads

Checking in on your Blackbaud Verified Network profile weekly ensures you remain responsive to corporate matching opportunities and keep your profile fresh so your organization shows up when employees search.

Tip: Block 15 minutes every Monday for this check-in

  • Review recent notifications and alerts, including verification requests for matching gifts, or corporate partner outreach opportunities so you don’t miss out on any opportunities on the platform.
  • Act fast when you see donations from businesses or a donor’s match component. Treat these donations as leads to nurture into lucrative donation opportunities and ensure their data is syncing (or imported) into your CRM/dashboard. Follow up with these donors appropriately with thank-you or follow-up messages to continue fostering the relationship.

 

Monthly: Assess, Optimize, Strategize

Reviewing your Blackbaud Verified Network profile on a monthly cadence allows you to see overarching trends, not just one-off data points.

Tip: At the end of each month, take an hour or two to generate a Blackbaud Verified Network dashboard report to identify the number of new workplace donors, the number of corporate matches, corporate partner leads, and other relevant metrics that will help inform your overarching fundraising strategy. Use this time to strategize for the coming months to boost corporate and donor engagement.

  • Download donor and engagement data from Blackbaud Verified Network to identify your top 10 active corporate partners, understand how many donors gave through workplace giving, their employer-match status, etc. Use this time to identify patterns and opportunities to initiate, expand, or formalize corporate partnerships.
  • Matching programs make donors 84% more likely to give, so use this time to promote matching gift opportunities to donors to ensure they’re aware that their employer offers matching contributions.
  • Consider upcoming volunteer opportunities (or create some!) and add them to your profile so donors can see what you have planned and sign up. Use this time to promote these volunteer opportunities on your other communication channels to further promote these events and gain additional support.
  • Audit your donation flow to confirm your ACH is set up and functioning, matching gifts are being captured, and any glitches are addressed. This will ensure your organization receives funds more efficiently and can more accurately manage cash flow.
  • Identify trends or predictable windows when your workplace donors give (e.g., company campaigns, year-end matching windows). Cross-reference your Blackbaud Verified Network data and your CRM trends to map these and strategize an approach to leverage these.

 

Yearly: Strategic Review, Profile Refresh, & Plan for What’s Next

Reviewing your Blackbaud Verified Network profile yearly cements it as an integral part of your strategic plan, not an afterthought, to ensure your organization’s future. Conducting a yearly strategic audit enables you to set measurable long-term goals, align internal systems, and leverage workplace giving and matching programs more effectively in the coming year.

Tip: During your annual planning session, include a “Blackbaud Verified Network review” agenda item to analyze profile components, data sync, corporate partner leads, donor acquisition from workplace giving, process review, etc.

  • Conduct a comprehensive profile audit and update your logo and brand assets if they have changed. Refresh your story section with the latest year’s impact, highlights, milestones, and revise your mission tags and SDG alignment as needed. The annual refresh ensures your profile is accurate and eye-catching when employees search for your organization, cause, or location.
  • Review your Blackbaud Verified Network-driven donor pipeline to identify the percentage of your revenue that came via workplace giving and matching gifts and set a goal for next year.
  • Set internal accountability to assign team members access to your Blackbaud Verified Network profile. Ensure each team member has a profile login and understands their role and has the correct permissions. Create a contingency plan to account for staff turnover, ensuring someone at your organization has admin access to your account at all times. Make sure to have several people on the account so that succession planning is smooth.
  • Set goals for workplace-giving growth and determine the number of companies you want to engage via Blackbaud Verified Network, the number of matched gifts, the amount you aim to raise through workplace giving platforms, etc. Determining goals, developing a well-rounded strategy to accomplish them will help keep your team motivated throughout the year. Have regular check-ins to track progress and make necessary adjustments to ensure you’re taking the right steps to achieve these goals.
  • Coordinate your Blackbaud Verified Network strategy with your annual fundraising calendar. Map campaigns, corporate engagement events, volunteer opportunities, matching windows, and incorporate them into your Blackbaud Verified Network profile for added visibility.
  • Evaluate your systems to determine if your weekly/monthly cadence was effective. Refine the process and assign responsibilities for next year.
  • Ensure eligibility and compliance to be sure you remain eligible for matching gifts. Complete the necessary admin and verification tasks to avoid delays or missing out on critical donations from companies and their employees.

 

The Blackbaud Verified Network is more than a profile; it’s a strategic gateway to workplace giving, matching programs, and corporate partnerships. Fundraisers who embed it in their ongoing weekly, monthly, and yearly workflow and strategic planning will harvest more value from the platform. With the right systems in place, fundraisers will find opportunities to idenfity new donor segments, engage new companies, and increase matching gifts. And ultimately achieve a greater impact on their community.

Ready to reach over 8 million potential donors and achieve your fundraising goals? Check out our other blogs about setting up and optimizing a free Blackbaud Verified Network account, making sure your organization is eligible for corporate matching gifts, how to incorporate community giving into your strategy, and more.

For more information about Blackbaud Verified Network or to sign up, visit https://nonprofit.yourcause.com/login/create-account.

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