Latest Inclusion in Forbes Nonprofit Expert Panel
Engaging Younger Donors: How Nonprofits Can Make Real Connections
Context: Funding is an ongoing challenge for nonprofits, and building a strong donor base is key to long-term stability. For legacy organizations, that work is becoming more complex as longtime supporters age and younger donors bring different expectations to how, where and why they give.
Catherine LaCour’s response:
SPEAK PLAINLY ABOUT YOUR WORK AND IMPACT
Legacy nonprofits need to speak plainly about what they do and why it matters. Share real results, be open about challenges and show how communities are and can get involved. Younger donors want honesty, clear impact and organizations that reflect their values in both words and actions. – Catherine LaCour, Blackbaud Giving Fund
